The Free Weekend

Image

The weekend of free Kindle downloads has just finished. So far it looks to have worked well. With a mini publicity campaign on Twitter to alert as many people as possible, the eBook version went free just after 1am Pacific Time Friday morning – yes, I was up to watch the computer screen. Amazon do say their servers can take a couple of hours to roll out a price change. It went free on their European stores at exactly the same time (I monitored that too) which would be about 9am local time.

Really I didn’t know what to expect. Would no-one download or would tens of thousands grab the freebie? I’d associated the marketing with Marilyn Monroe’s birthday so June 1 was the big day. By Saturday about 350 people had downloaded and it was showing as number 13 in the top 100 of the hardboiled Mysteries list. I was happy with this as a viral seed so I halted the tweet campaign. It would have been good to try for number 1 but I didn’t want to discourage the tens of thousands from paying for the book later.

On Monday morning the final results were in: a total of 455 free downloads from the US store, 40 from the UK, and 2 from the German store. Italy and France zilch, although they do have the excuse of not speaking the language. The English don’t, and going by population they seem only half as likely to read a book as an American. Wonder why?

In total though I’ll call it a round 500, some of whom may recommend it to their friends, and some, most importantly, may give it positive reviews on Amazon. I’m anticipating those will take a while to come through, so it could be a month before I can really assess how successful the marketing tactic was.

Advertisements

About thejackchapman

Author, classic film fan and acclaimed cocktail mixologist. I recently introduced the world to my first book called "Watching Marilyn" - featuring a private eye on the dangerous side of 1960's Hollywood, a time and place I think has more glamor than any other. It's available on Amazon US and UK stores View all posts by thejackchapman

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: