The weekend of free Kindle downloads has just finished. So far it looks to have worked well. With a mini publicity campaign on Twitter to alert as many people as possible, the eBook version went free just after 1am Pacific Time Friday morning – yes, I was up to watch the computer screen. Amazon do say their servers can take a couple of hours to roll out a price change. It went free on their European stores at exactly the same time (I monitored that too) which would be about 9am local time.
Really I didn’t know what to expect. Would no-one download or would tens of thousands grab the freebie? I’d associated the marketing with Marilyn Monroe’s birthday so June 1 was the big day. By Saturday about 350 people had downloaded and it was showing as number 13 in the top 100 of the hardboiled Mysteries list. I was happy with this as a viral seed so I halted the tweet campaign. It would have been good to try for number 1 but I didn’t want to discourage the tens of thousands from paying for the book later.
On Monday morning the final results were in: a total of 455 free downloads from the US store, 40 from the UK, and 2 from the German store. Italy and France zilch, although they do have the excuse of not speaking the language. The English don’t, and going by population they seem only half as likely to read a book as an American. Wonder why?
In total though I’ll call it a round 500, some of whom may recommend it to their friends, and some, most importantly, may give it positive reviews on Amazon. I’m anticipating those will take a while to come through, so it could be a month before I can really assess how successful the marketing tactic was.